عوامل المالية السلوكية وأثرها في القيمة السوقية لأسهم البنوك التجارية الأردنية المدرجة في بورصة عمان للأوراق المالية

Abstract EN

this study aimed to identify the behavioral financial factors and their impact on the market value of the shares of Jordanian commercial banks listed on the Amman Stock exchange.

there are (10) banks, and the researcher used the financial statements as a tool for collecting private data for the years under study.

the study reached a number of results, most notably: there is a statistically significant effect at the level of importance (α=0.05) for the behavioral financial factors in the market value of the shares of banks listed on the Amman Stock exchange, and there is a statistically significant effect at the level of importance (α= 0.05) for seasonal distortions and abnormal phenomena resulting from the impact of religious events and abnormal phenomena resulting from the fundamental analysis of the company issuing the stock on the market value and abnormal phenomena resulting from weather conditions in the market value of the shares of banks listed on the Amman Stock exchange, on the market value.

there is a statistically significant effect when the level of significance (α=0.05) for the abnormal phenomena resulting from the state of cognitive biases (the effect of inference bias, high confidence) on the market value of the shares of banks listed on the Amman Stock exchange.

the study recommended that focus should be placed on behavioral factors because of their impact on the market value of the stock, and the presence of distortions must be realized.

not every upward price trend necessarily reflects an increase in the market value.