إدارة الجودة الشاملة و أثرها في رأس المال ألزبائني : دراسة استطلاعية لآراء عينة من زبائن شركة نينوى للصناعات الغذائية بالموصل

Abstract EN

The study has sought to recognize the extent of (TQM) effect on the customer capital.

Nineveh Company for Food Industries in Mosul has been chosen to the study sample.

It is consisted of (50) people amongst the company customers and those dealing with it.

The study has been based on a hypothetical model and followed three major hypotheses.

The study employed simple correlation technique and regression in testing the model and its hypotheses.

Several conclusions were concluded, the most prominent of which are as follows: • Findings of the progressive regression analysis have indicated that there have been variables belong to (TQM) participated well in the significance of the effect; as it is found that employees’ participation and giving them power had the greatest impact on affecting the customer capital followed by concentrating on the customer, and finally constant enhancement.

Hence the study recommends the following: • Much more care should be paid towards constant total development and improvement for the company products, activities, procedures and employees as this can promote the efficiency and the effectiveness of the company performance and enabling it to fulfill additional benefits in favor of the company customers and those dealing with it.

• Innovation and technical creativity should be focused upon, as well as striving to improve and develop the company current products, finding new inventions and introducing new products in the market in order to gain the trust of the people dealing with the company under discussion.

Besides the company should not only be satisfied with working within the limits of efficiency and effectiveness, but should work far beyond those limits such that change and creativity be its most prominent features.