هيكل تقانة المنتج و أثره في تحقيق أهداف إدارة علاقات الزبون : دراسة استطلاعية لآراء المدراء في معمل الألبسة الولادية في الموصل

Abstract EN

The research tries to measuring the effect of Product Technology Structure on achievement of Customer Relationship Management Objectives in the Factory of Ready – Made Clothes in Mosul.

The Customer Relationship Management Objectives considered as important means and via it, the Organization can Increase sales, profits, and improve its reputation in marketplace.

So, the Organizations must work to achieve these objectives through focusing on Product Technology Structure, because it is considered as important strategies that can through it Introduces product with new design and makes adjusting and improvement on the current products, in order to contribute to achieve these objectives.

Because of the Limitedness of studies which deals with relationship and effect between these variables and especially in the Iraqi Environment, the researcher strive for implying these dimensions with their variables in the present research within total framework as an attempt for analyzing the relationship and impact between them.

The research reached many conclusions, one of most important is the significant impact and relationship between Product Technology Structure and Customer Relationship Management Objectives after testing hypotheses associated with these variables in organization under research.