دور تطبيق معايير الاستقطاب و التعيين في تحقيق الميزة التنافسية : حالة دراسية-بنك الإسكان للتجارة و التمويل الأردني

Abstract EN

This study aims at the role of human resources in achieving the competitive advantage for the organization.

Human resource are the most important component among the organization's components, because, even an organization owns all other resources (materials, financial, technological) without the appropriate, skilled and experienced human resources, failure will be the expected result.

By addressing the Housing Bank for Trade and Finance of Jordan, the study and through exploring the recruitment resources and methods that used by the bank, in hiring the best employees, and the role of these methods in achieving the competitive advantage in banking sector.

The findings of the study were that the bank's success in the recruitment process was rely on the employment agencies, firstly and on the universities, secondly.

Also the bank aimed on maintaining quality through recruiting method that based on banking experience and advancement in studying.

In order to achieve the competitive advantage, the bank focused on innovation and creating new products and services for its clients.

The statistical analysis proved that there is a strong relationship between recruitment resources used by the Housing Bank and achieving the competitive advantage, Also a relationship between the quality of the employees and the ability to gain the competitive advantage.