العلاقات العامة : نظرة تحليلية "دراسة ميدانية لمؤسسة الكهرباء و الغاز الجزائرية"

Abstract EN

This study aimed to highlight the concept and objectives of public relations, it was not wrong when we see that the concept of public relations requires a thorough study, a stand-alone, for the enrichment of library science in our Arab, and this requires a lot of efforts to develop methods in terms of planning, implementation, and editing of Old ideas and concepts that you paste it long ago, some people still believed that public relations is not just a process published in newspapers or on television buy into, or an exhibition, without planning for the objectives of the institution, but public relations is making a conscious strategy of the goals of the institution depends on its success Provisions of the link between all stages of the proposed strategy and then implemented in accordance with the method to take into account the way the timing, even to reach consensus with the community and not to the media and publishing.

Hence the need for a specialized department of public relations responsibilities fully conscious and able to fulfil their duties is a matter of urgency And Demand whatever.

This research seeks to shed light on the concept of public relations and analysis of their objectives by offering the following points: 1.

known as the entrance to the establishment of a theoretical and the evolution of public relations and objectives and nature and how they were organized.

2.

offer the public nature of public relations.

3.

a public relations senior management Then up to a range of research findings through his detailed discussion of the Group raised visions, and suggests the researcher applied a model for Arab institutions adopt the public relations objective and style of Huh