إدراك و اتجاهات مدراء المؤسسات الصغيرة و المتوسطة نحـو التجارة الالكترونية في الجزائر

Abstract EN

Living, not to say surviving, the Digital Revolution and being exposed to the winds of Globalisation make the study of NICT affecting SMEs a rewarding job.

Can it be otherwise? Knowing that SMEs account for 95% as far as value-added and GNP generation are concerned.

Likewise, the same SMEs provide most of the local labour force.

On another scale, large Corporations and Multinationals adopted earlier the NICT in order first to consolidate their competitive positions and second to enhance their performance at large.

Meanwhile, developments in the Internet and the Electronic Commerce (E.C.) have given SMEs a golden opportunity should they want to benefit positively from Globalisation especially as regard to international Market niches.

An empirical study has been conducted by the author in the Wilaya (County) of Ghardaia (Southern Algeria) with the ultimate aim of surveying the local SMEs managers' perception and attitudes towards E.C.

It seems that, these managers' perception and attitudes are on the whole positive.

However, due mainly to poor endowment in material and technical factors as well as the environment inadequacy either economically, financially, institutionally and legally those SMEs cannot adopt currently E.C.

solutions.

Unfortunately, it follows a "Digital Marginalisation" and a failure when it comes to take up the challenge of "becoming global" for the studied SMEs.