دور التلفزيون الأردني في تنمية الوعي الصحي : دراسة سوسيولوجية لعينة من محافظة مادبا

Abstract EN

This study aims at discovering the extent to which members of the Jordanian community can benefit from Health programs broadcasted by Jordanian T.V to improve their level of awareness.

This study was carried out on a random sample study consisting of 435 families distributed between the urban, rural, bedwen .This study was conducted in Madaba Governorate .

The study reached the following conclusions : 1.

More than two thirds (67%) of the sample study watch Jordanian T.V on a regular basis.

More than three froths (75%) of these people benefit from health programs on Jordanian T.V.

This shows the extent to which Jordanian health programs are being watched regularly.

2.

The most important health practices learned by the audience from Jordanian Television's health programs were represented following by the advice of physicians as well as the correct ways of using medicine.

Moreover, they also include how to keep medicine stored properly and dental care awareness and general cleanness practices along with taking care of the environment and keeping up with person's body and learning how to stop smoking.

3.

Jordanian television is considered as the main source of information that the Jordanian audience depends on for awareness regarding disease prevention and health problems.

4.

The level of care for Jordanian citizens varies depending on their geographical location since those who live in the urban areas prefer to follow topics that deal with skin diseases , cosmetology and dermatology).

As for those who live in the rural areas, they prefer to follow other topics such as infertility gynecology, and bone diseases.

The Bedwen society prefers topics dealing with infertility, smoking, cancer, and drugs.

In relation to those communicators in Jordanian T.V and health education , the study shows that: 1.

Spreading and increasing health awareness was on top of the priorities for communicators dealing with health education programs in Jordanian T.V.

2.

This is in addition to getting health information across to the largest number of people possible as well as installing the correct health behaviors.

Regarding the difficulties facing workers in health programs, Financial comes first , technical comes second , while administrative hardship comes third.