المحددات المعرفية و أثرها في نمط النزعة الإستراتيجية : دراسة استطلاعية لآراء المديرين في قطاع الاتصالات الخلوية العراقية

Abstract EN

The research aimed at determining the nature of the relationship and influence between the Knowledge determinants (knowledge vision, knowledge search, knowledge usage, knowledge sharing) and the pattern of strategic tendency (externally-oriented proactive strategic tendency – internally-oriented reactive strategic tendency).

To achieve objectives of the research, a virtual model was designed and two hypotheses were derived.

The first one was concerned with impact, the other with relations.

Data was collected from (97) managers working in (3) companies selected as an intentional sample.

Relations were tested based on spearman's correlation coefficient (rs), the influence of multiple linear regression, and the confidence P≤0.05.

Analysis and interpretation of the findings demonstrated that the knowledge determinants are a function of strategic tendency.

We have found strong evidence on the extensive presence of knowledge determinants, and the prevailing pattern of the strategic tendency is a reactive one. Finally, we found a different variation in terms of type, magnitude and direction at the level of variables and sample in the pattern of strategic tendency due to differentiation in knowledge determinants.