درجة ممارسة بطاقة الأداء المتوازنة بوصفها أداة للتخطيط الاستراتيجي في الجامعات الأردنية الخاصة : دراسة ميدانية

Abstract EN

This study aims to identify the degree of applying the Balanced Scorecard as a tool for strategic planning in the Jordanian private universities.

The study sample consisted of 262 deans of colleges, heads of departments and directors of departments of 17 Jordanian private universities during the academic year 2010 - 2011.

numbering in the range of (262) in the first semester of the academic university year 2010/2011.

For the purpose of achieving the objectives of the study, a questionaire consisting of two sections was prepared; the first section included preliminary data on the variables (sex, educational qualification, experience, and Job title), the second section included (35) questions measuring the degree of applying the Balance Scorecard as a tool for strategic planning in the Jordanian private universities, which covered four key perspectives (financial perspective, customer perspective, internal processes perspective, and learning and growth perspective).The veracity and the stability of the study tool have been verified.

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The study found the following results after the completion of the practical measures of statistical analysis: • That the level of the application of Balanced Scorecard as a tool for strategic planning in the Jordanian private universities was within the moderate level.

• No statistically significant differences in the degree of applying the Balanced Scorecard in the Jordanian private universities, due to demographic variables (gender, experience, qualification, and Job title).

In light of the results that have been found, a number of recommendations were addressed including the following: • The importance of the application of Balanced Scorecard in the Jordanian private universities as a tool for strategic planning, as well as being a tool to assess the strategic performance, and as a system of strategic management.

• The importance of the linkage between Total Quality Management and the application of Balanced Scorecard in higher education institutions, while treating the constraints and difficulties impeding the use of Balanced Scorecard.