العلاقة بين التسويق الداخلي و الالتزام التنظيمي للعاملين في الفنادق الأردنية

Abstract EN

The aim of this study is to explore the importance of employees in Jordanian five star hotels in Amman in particular the front stage employees and to what extent the internal marketing practices related to employees may participate in the sense of organizational commitment towards their hotels.

Data collection involved research questionnaire technique was employed to recruit 287 employees representing four five stars hotels in Amman.

This study used the multiple regression analysis to show the impact of internal marketing practices on the organizational commitment.

The study findings showed that employee' retention policy, training and development, and incentive methods considered as the most influential factors on the employees organizational commitment.

This paper contributes to previous research by adding to existing knowledge regarding what constitutes internal marketing.

The study makes key recommendations towards employees' retention, training and development and incentives.