عوامل تنشيط السياحة التعليمية في الأردن من جهة نظر الطلبة الوافدين : دراسة ميدانية

Abstract EN

This study aims at identifying the reality of educational tourism and the factors that contribute to the activation of the educational tourism from the perspective of the international students.

The population of the study consisted of 27871 international students enrolled in the Jordanian universities.

A random sample was chosen consisted of 432 international students.

Statistical analysis was used to answer the questions of the study.

The findings of the study indicated that there was a remarkable progress in the tourism sector in Jordan, shown in the tourists` number and the tourism income and there is a steady increase in the number of the international students with an annual average approximately 10%.

The factors of activating the educational tourism in Jordan from the students' perspective are as follows: 1.

The websites as the most important promotional programs contribute to the activation of the educational tourism in Jordan.

2.

The parents` desire as the most important social factors contributes to the activation of the educational tourism in Jordan.

3.

The university reputation as the most important institutional factors contributes to the activation of the educational tourism in Jordan.

4.

The security stability as the most important political factors which contribute to the activation of the educational tourism in Jordan.

The findings of the study showed that there were significant differences at the level (α< 0.05) to determine the factors of activating the education tourism due to the sex variable of the international students.

The study recommended the need to achieve greater coordination between the ministries which are interested in the tourism sector; and also having an eye on the legislations which organizes higher education so as to keep a pace with the development and guarantee education output to be able to compete with the various sectors and the different market labors.

It is also recommended to care much about designing the websites for the educational institutions and manage them as well to enable the international students to access to the programs and the university activities in line with students` cultures, preferences and needs; and to send promotional messages to the parents about the different programs of the university that suit the cultures and the market labor of the country where the international students belong to.