لغة الإعلان في مدينة الموصل : دراسة ميدانية

Abstract EN

I put this study in the hands of readers, I want to show that great numbers of advertisements distributed in the center of the city .There sentences are written on the faces of the shops, and stores.

They are officially written.

in Arabic Language or other Languages.

Expressing their own selves sometimes, or offering their good services in other times.

Some other advertisement written to make influence on the people and attract them.

Some of them hanging inside the buildings and other outside of the buildings by different of ways of advertisement which are available, such as News papers, magazines, posters, T.V, radio, walls, and vehicles.

Some advertising in form of an audio or as a music.

to stop the walking man or to attract the listener, and to make the people pleased as the roaming.

Vendor did besides the silent advertisement, talking ones which convey the message the state of their owners or advertising about what are they want to say.

So my watching and listening these advertisings motives me to start study the language of advertisement just in Mosul city.

For all these reasons I went looking at what is written and concentrate on what is spoken .I wrote these by my own self.once I have finished my tour in the markets and between the roaming vendors and walking towards the owner of the vehicles ,reading the news papers and magazines.

I reviewed what I have collected, I started my analyzing and classifying to explain what I have got from my research to submit clear message to the reader about the language of advertisement in Mosul city ,and to get useful results after shedding light on the following articles with short pause for the definition of the advertisement, its aims, and its tools: They are as follown: 1.

Written advertisement (visible, or readable).

a.

News advertisement 1.

News advertisement written in Arabic in Arabic letters.

2.

News advertisement written in non- Arabic Language.

b.

Influence advertisement 1.

Inside trade shops, official or non- official.

2.

In the News papers, magazines, T.V, radio, cinema, theater, pictures, moving batches, panels, firm or moving posters on the transportations publishing on the walls and parks and game cities.

2.Audio advertisement by producing or sounds.

3.Visible advertisement by state reference.