أثر استخدام تكنولوجيا المعلومات في تحقيق استراتيجيات الميزة التنافسية : دراسة ميدانية على شركات صناعة الدواء الأردنية

Abstract EN

This study aimed at demonstrating the effect of using Information Technology in achieving competitive advantage strategies.

The population of the study consisted of all managers the firms in Jordan producing medicines for humans, and which market their products in the local and foreign markets, and their number is 14.

The sample of the study is intentional.

It includes units and departments managers in those firms (Information system, production, human, resources, marketing, sales, finance, research and development).

The results of testing the responses showed that the use of networks is the best tool of Information Technology to be used in achieving the competitive advantage strategies, According to the participants' point of view who agreed that the use of databases comes after networks, followed by using hardware then software, and the cost leadership is the best competitive advantage strategy that can be used in the setting of medicine manufacturing, followed by the strategy of differentiation, and lastly came the strategy of focus.

The results of testing hypothesis indicated that there is an effect of using Information Technology in achieving the competitive advantage strategies at significance level (α ≤ 0.05).

The study recommends the necessity of providing computer of a quality that are appropriate to the work demands in terms of advancement, speed and storage capacity and updating them continuously, and using various software programs that fit the work and characterized by the ease of interaction and dealing with, in addition to the possibility of developing them.

It reveated also the importance of the presence of a kind of financial supervision on expenditures generally, and doing what ever possible to decrease the cost of getting the resources from suppliers.

Keywords: Information Technology, Competitive Advantage Strategies, Pharmaceutical Companies, Jordan.