إمكانية تعزيز استراتيجيات الريادة من منظور العلاقة مع التوجه الاستراتيجي : دراسة استطلاعية لآراء عينة من المديرين في الشركة العامة لصناعة الأدوية و المستلزمات الطبية في نينوى

Abstract EN

The present research aims to reveal the relationship between strategic orientation by its dimensions the (vision, mission, objectives, values and strategy) and entrepreneurial strate-gies in business organizations under the strategic entities for the contemporary environment which is severe, highly competitive and rapidly changeable.

According to this perspective, the present study deals with the possibility that the strategic orientation by its dimensions can share in enhancing the entrepreneurial strategies through a pilot study in State Compa-ny for Drugs Industries and Medical Appliances in Nineveh, to achieve the aim of the pre-sent study a special questionnaire was adopted depending on the opinion of a sample of administrators in this company.

The data were statistically analyzed to investigate the rela-tion ship between strategic orientation and entrepreneurial strategies, and accordinglya group of conclusions were obtained in addition to certain recommendations was suggested.