أنشطة التوزيع المادي و أثرها في الأداء المنظمي : دراسة استطلاعية لآراء المدراء في الشركة العامة لصناعة الأدوية و المستلزمات الطبية-نينوى

Abstract EN

This study sought to determine the effect of the physical distribution activities in the organizational performance in the Ninavah State Company for Drugs Industries and Medical Appliances.

Where the activities of the physical distribution are considered one of the vital activities in the company by which the company can improve its organizational performance level.

Because of the limitedness of the studies which deal with the effect relationship among these variables and especially in the Iraqi environment, the researchers tried to include the dimensions with their variables within a global frame as an attempt to study the relationship and impact between them.

Generally, the current study tries to answer the following enquiries : 1.

Do the managers of the searched company have a sufficient idea about the activities of the physical distribution, besides the organizational performance of the company ? 2.

What is the nature of the relationship between the activities of physical distribution and organizational performance for the searched company ? The study concluded into a set of results ; the most important ones are : -There is an abstract connection relationship and significant impact between the physical distribution activities and organizational performance of the searched company.

Depending on these conclusions, a number of recommendations were proposed.