تسويق الحنين و آلية عمله في ثلاث مجموعات ثقافية : الكنديون و الصينيون، و المهاجرون الصينينون إلى كندا
Origional Title
Nostalgic marketing and its working mechanism in three cultural groups : Canadians, Chinese, and Chinese immigrants to Canada.
Original URL
http://search.proquest.com/docview/304794654
Dissertant
Thesis advisor
Study Problem
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Study Methodology
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Study Results
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Degree Date
2007
University
Concordia University
Faculty
John Molson School of Business
Department
Department of Marketing
University Country
Canada
Degree
Master
Data Type
International Theses
Language
Arabic
Main Subjects
Social Sciences (Multidisciplinary)
Topics
Subject Keywords
- التسويق
- الحنين
- الصين
- كندا
Record ID
BIM-344054
