أبعاد قيادة التسويق : استقصاء عدم التجانس و علاقته مع الفعالية المتصورة
Origional Title
The dimensions of marketing leadership : exploring herterogeneity and relationship with perceived effectiveness.
Original URL
http://search.proquest.com/docview/304837301
Dissertant
Thesis advisor
Study Problem
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Study Methodology
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Study Results
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Degree Date
2007
University
The Pennsylvania State University
Faculty
Smeal College of Business
University Country
United States
Degree
Ph.D.
Data Type
International Theses
Language
Arabic
Main Subjects
Topics
Subject Keywords
- التسويق
- الفعالية
- القيادة
Record ID
BIM-344063
