منطق هيمنة الفرص : توفير قدرات التسويق و استخدامها في ظل ظروف من عدم التيقن
Origional Title
Opportunity dominant logic : creating and deploying marketing capabilities under conditions of uncertainty.
Original URL
http://search.proquest.com/docview/902631675
Dissertant
Thesis advisor
Study Problem
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Study Methodology
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Study Results
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Degree Date
2011
University
The Florida State University
Faculty
College of Business
Department
Department ofMarketing
University Country
United States
Degree
Ph.D.
Data Type
International Theses
Language
Arabic
Main Subjects
Topics
Subject Keywords
- استهلاك
- التسويق
- سلع
Record ID
BIM-347018
