An investigation of factors influencing consumers' intention to use online shopping : an empirical study in South of Jordan
Other Title(s)
التحقيق (البحث) في العوامل المؤثرة على نية المستهلكين لاستخدام التسوق الالكتروني : دراسة تطبيقية على جنوب الأردن
Dissertant
Thesis advisor
al-Dumur, Fayruz Muslih Muhammad
Comitee Members
al-Majali, Malik Muhammad Dhiyab
Sallum, Adil Akram Raji
al-Majali, Amal Yasin
University
Mutah University
Faculty
Faculty of Business
Department
Department of Business Administration and Marketing
University Country
Jordan
Degree
Master
Degree Date
2013
English Abstract
This study is concerned with investigation of factors that influence consumers' intention to use Online Shopping : An empirical study in South of Jordan.
To achieve this aim the researcher investigated set of factors: Technology Acceptance Model (TAM) by Davis (1989) was adopted in this study, which consists of two independent variables : perceived Ease of use (PEOU), perceived usefulness (PU).
Also Theory of Reason Action (TRA) by Fishbein & Ajzen (1975) was adopted by using Subjective Norms (SN).
In addition a mediating variable (Attitude) and dependent variable intention also adopted from both theories (TAM & TRA).
Finally, Perceived Risk (PR) and Product Involvement (PI) were examined too.
A questionnaire was developed and distributed to a sample of (300) respondents to collect primary data, and based on a convenience sample the response rate was about 83 %.
The study conducted in south of Jordan Furthermore, the findings were analyzed using the Statistical Package for Social Software (SPSS) and Amos program to analyze the path of the independent variables.
The results indicated that product involvement have the most significant positive direct impact on consumer attitudes towards online shopping and also have significant positive indirect impact on intention through attitude.
Mean while PEOU, PU and PR have no direct impact on consumers' attitude, but have indirect impact on intention through attitude.
In other hand, the result indicated that SN has positive direct impact on consumers' intention.
Finally, the result indicated that consumers attitude have direct impact on consumer intention to use online shopping.
Based on the research findings and conclusions, a number of recommendations and future research suggested.
Main Subjects
Topics
No. of Pages
87
Table of Contents
Table of contents.
Abstract.
Chapter One : Introduction.
Chapter Two : Theoretical framework and previous studies.
Chapter Three : Design and methodology.
Chapter Four : Data analysis and hypotheses testing.
Chapter Five : Conclusions and recommendations.
References.
American Psychological Association (APA)
al-Sarayirah, Isra Ali Jamil. (2013). An investigation of factors influencing consumers' intention to use online shopping : an empirical study in South of Jordan. (Master's theses Theses and Dissertations Master). Mutah University, Jordan
https://search.emarefa.net/detail/BIM-347146
Modern Language Association (MLA)
al-Sarayirah, Isra Ali Jamil. An investigation of factors influencing consumers' intention to use online shopping : an empirical study in South of Jordan. (Master's theses Theses and Dissertations Master). Mutah University. (2013).
https://search.emarefa.net/detail/BIM-347146
American Medical Association (AMA)
al-Sarayirah, Isra Ali Jamil. (2013). An investigation of factors influencing consumers' intention to use online shopping : an empirical study in South of Jordan. (Master's theses Theses and Dissertations Master). Mutah University, Jordan
https://search.emarefa.net/detail/BIM-347146
Language
English
Data Type
Arab Theses
Record ID
BIM-347146
