نهج نظري لفهم لعبة المطابقة الأخلاقية في التسويق

Origional Title

A game theoretic approach to understanding ethical conformity in marketing.

Original URL

http://search.proquest.com/docview/304797332

Dissertant

مارتن، كيلي دوجان

Thesis advisor

جونسون، جون ل.

Study Problem

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Study Methodology

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Study Results

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Degree Date

2007

University

Washington State University

Faculty

College of Business

University Country

United States

Degree

Ph.D.

Data Type

International Theses

Language

Arabic

Main Subjects

Marketing

Topics

• Marketing
• Reviews
• Moral aspects

Subject Keywords

• الأخلاق
• التسويق
• النهج النظري

Record ID

BIM-347233

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