صنع قرار استراتيجية التسويق : العواقب غير المقصودة لدمج المعلومات التنافسية

Origional Title

Marketing strategy decision making : the unintended consequences of incorporating competitive information.

Original URL

http://search.proquest.com/docview/815811241

Dissertant

هوبنر، جيسيكا ج.

Thesis advisor

جريفيث، ديفيد أ.

Study Problem

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Study Methodology

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Study Results

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Degree Date

2010

University

Michigan State University

Faculty

Eli Broad College of Business

Department

Department of Marketing

University Country

United States

Degree

Ph.D.

Data Type

International Theses

Language

Arabic

Main Subjects

Marketing

Topics

• Management
• Marketing
• Decision making
• Reviews

Subject Keywords

• الاستراتيجية
• التسويق
• صنع القرار

Record ID

BIM-347352

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