جزء من آثار قائمة التلقين في الدعاية : عندما يضعف التعرض لبعض الإعلانات الجاذبية الجوهرية مقارنة بأخرى
Origional Title
Part-list cuing effects in advertising : when exposure to some advertisements impairs recall of same-valenced ads.
Original URL
http://search.proquest.com/docview/304906699
Dissertant
Thesis advisor
Study Problem
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Study Methodology
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Study Results
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Degree Date
2006
University
The University of Texas at Arlington
University Country
United States
Degree
Ph.D.
Data Type
International Theses
Language
Arabic
Main Subjects
Topics
Subject Keywords
- الإعلانات
- التسويق
- الجاذبية
Record ID
BIM-347389
