الإعلام و الثقافة : الاختلافات الثقافية في الإدراك و استدعاء المعلومات من الإعلانات

Origional Title

Information and culture : cultural differences in the perception and recall of information from advertisements.

Original URL

http://search.proquest.com/docview/1034452887

Dissertant

كيم، جي هيون

Thesis advisor

جروس، ميليسا

Study Problem

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Study Methodology

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Study Results

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Degree Date

2012

University

The Florida State University

Faculty

College of Communication and Information

Department

School of Information

University Country

United States

Degree

Ph.D.

Data Type

International Theses

Language

Arabic

Main Subjects

Marketing

Topics

• Advertising
• Reviews
• Cultural aspects

Subject Keywords

• الإعلانات
• التسويق
• الثقافة

Record ID

BIM-347398

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