تسويق الإبداع في تطوير المنتجات الجديدة : دور التوجه نحو السوق، و التوعية التكنولوجية، و التنسيق بين الوظائف
Origional Title
Marketing creativity in new product development : the role of market orientation, technology orientation, and inter functional coordination.
Original URL
http://search.proquest.com/docview/305297813
Dissertant
Thesis advisor
Study Problem
Click hereto view more
Study Methodology
Click hereto view more
Study Results
Click hereto view more
Degree Date
2003
University
Texas Tech University
Faculty
Rawls College of Business
Department
Management
University Country
United States
Degree
Ph.D.
Data Type
International Theses
Language
Arabic
Main Subjects
Topics
Subject Keywords
- أفكار إبداعية
- التسويق
- المستهلك
Record ID
BIM-348244