أثر تداعيات الأزمة المالية العالمية في تسويق العقارات في السوق الأردني

Abstract EN

This study aims to demonstrate the repercussions of the global financial crisis on the real estate marketing in the Jordanian market, and attempts to analyze and monitor the ef ects on the current real estate activity, and to predict the future of this market as a result of these consequences.

The study was conducted in two phases.

First phase used qualitative research methodology and the second phase used the methodology of quantitative research.

A questionnaire was developed and distributed among a Purposive sample, which consisted of (86) subjects The study reveals the existence of negative ef ects of the crisis on the real estate marketing activity represented in a retreat of many of the activities of real estate, reductions to the capital of many companies, stopping many of housing projects and real estate, and the stagnation and decline in sales of residential apartments.

The study showed some impact on some other sectors, which in turn were reflected negatively on the marketing of real estate activity at the same time.

The result of the study indicated the presence of positive implications of the global financial crisis on the real estate activity in the present and the future.

These include an increase in Arab investment opportunities in Jordan, a positive reflection on the provision of low costs and prices of many inputs of real estate activities, and the desire of many Arab and foreign investors to enter the real estate market in Jordan because of the opportunities made available by the political stability, secure investment environment and excellent infrastructure.

The study also addressed the government's stance and actions that have caused to alleviate the repercussions of the crisis on the real estate activity.

The study ends with a number of suggestions and recommendations so as to mitigate those negative ef ects