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من إشاعة إلى إفراج : زيادة المعرفة الاجتماعية باستراتيجية التسويق
Origional Title
From rumor to release : leveraging social identification in marketing strategy.
Original URL
http://search.proquest.com/docview/304845513
Dissertant
Thesis advisor
Study Problem
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Study Results
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Degree Date
2009
University
Arizona State University
Faculty
W. P. Carey School of Business
Department
Department of Marketing
University Country
United States
Degree
Ph.D.
Data Type
International Theses
Language
Arabic
Main Subjects
Topics
Subject Keywords
- الإشاعة
- الاستراتيجية
- التسويق
Record ID
BIM-353412