من إشاعة إلى إفراج : زيادة المعرفة الاجتماعية باستراتيجية التسويق

Origional Title

From rumor to release : leveraging social identification in marketing strategy.

Original URL

http://search.proquest.com/docview/304845513

Dissertant

طومسون، سكوت أ.

Thesis advisor

وارد، جيمس

Study Problem

Click hereto view more

Study Methodology

Click hereto view more

Study Results

Click hereto view more

Degree Date

2009

University

Arizona State University

Faculty

W. P. Carey School of Business

Department

Department of Marketing

University Country

United States

Degree

Ph.D.

Data Type

International Theses

Language

Arabic

Main Subjects

Marketing

Topics

• Trademarks
• Marketing
• Reviews

Subject Keywords

• الإشاعة
• الاستراتيجية
• التسويق

Record ID

BIM-353412

Table of Contents