مفاجأة ممتدة : كيف تأثرت الشركات و استجابت للتغيير المتقطع و غير المتوقع في البيئة التسويقية

Origional Title

Surviving surprise : how firms were affected by-and responded to-unexpected, disruptive, discontinuous change in the marketing environment.

Original URL

http://search.proquest.com/docview/759826169

Dissertant

أتواتر، كريج أ.

Thesis advisor

لانسيوني، ريتشارد

Study Problem

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Study Methodology

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Study Results

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Degree Date

2010

University

Temple University

Faculty

Fox School of Business and Management

Department

Department of Marketing and Supply Chain Management

University Country

United States

Degree

Ph.D.

Data Type

International Theses

Language

Arabic

Main Subjects

Marketing

Topics

• Marketing
• Corporations
• Reviews

Subject Keywords

• التسويق
• التغيير
• الشركات

Record ID

BIM-353441

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