التأثير المزدوج للإعلان : حالة شركات المطاعم

Origional Title

The dual impact of advertising : the case of restaurant firms.

Original URL

http://search.proquest.com/docview/1461742765

Dissertant

يانغ، جينغ

Thesis advisor

كيو، هايلين

Study Problem

Click hereto view more

Study Methodology

Click hereto view more

Study Results

Click hereto view more

Degree Date

2013

University

Oklahoma State University

Faculty

School of Hotel and Restaurant Administration

Department

Hospitality Administration

University Country

United States

Degree

Ph.D.

Data Type

International Theses

Language

Arabic

Main Subjects

Marketing

Topics

• Islam
• Marketing
• Advertising
• Reviews
• Restaurants

Subject Keywords

• الإعلان
• السوق المالية
• العلوم الاجتماعية
• سوق (تداول) المنتجات
• شركات المطاعم
• قيمة المساهم

Record ID

BIM-412273