اتجاهات المستهلك الجزائري نحو الجودة المدركة و أثرها في نية شراء الألبسة الجاهزة

Abstract EN

The rapid rate of changes and developments in our world obliges the different organizations cope with the practical techniques in order to offer competitive products and following modern practices which enable them to achieve their objectives and to ensure surviving.

Among the several means of management marketing appears to be very important in the world of intensive competition.

This study intends to clarify the notion of country of origin through explaining its meaning.

Moreover, it aims to show the importance of applying country of origin and their influence on consumer behavior.

To achieve this ,the questionnaire was one of the important used tool.This questionnaire were distributed based on convenience sampling method and collected in Constantine Keywords : country of origin, Perceived quality, Purchase intention, Habiliments.