من التسويق إلى المعنى : نحو إعادة صياغة مفهوم التسويق الاجتماعي
Origional Title
From marketing to meaning : toward a reconceptualization of social marketing.
Original URL
http://search.proquest.com/docview/304425973
Dissertant
Study Problem
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Study Methodology
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Study Results
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Degree Date
2008
University
York University
Faculty
School of Administrative Studies
Department
Department of Communication Studies
University Country
Canada
Degree
Ph.D.
Data Type
International Theses
Language
Arabic
Main Subjects
Marketing
Media and Communication
Topics
Subject Keywords
- تأطير
- تسويق اجتماعي
- تسويق
- تغير اجتماعي
- معنى
Record ID
BIM-424077
