مصداقية دعاية وسائل الإعلام في الكويت : وجهة نظر المستهلك
Origional Title
Media advertising credibility in Kuwait : the consumers perspective.
Original URL
http://search.proquest.com/docview/304625402
Dissertant
Thesis advisor
Study Problem
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Study Methodology
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Study Results
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Degree Date
2000
University
University of South Carolina
Faculty
College of Mass Communications and Information Studies
Department
School of Journalism and Mass Communications
University Country
United States
Degree
Ph.D.
Data Type
International Theses
Language
Arabic
Main Subjects
Marketing
Media and Communication
Topics
Subject Keywords
- الدعاية و الإعلان
- الكويت
- وسائل الإعلام
Record ID
BIM-426727
