المقتطفات الصحفية كأداة قياس في مجال العلاقات العامة
Origional Title
Press clippings as a measurement tool in public relations.
Original URL
http://search.proquest.com/docview/305162050
Dissertant
Thesis advisor
Study Problem
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Study Methodology
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Study Results
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Degree Date
2004
University
University of Nevada, Reno
Faculty
Reynolds School of Journalism
University Country
United States
Degree
Master
Data Type
International Theses
Language
Arabic
Main Subjects
Marketing
Media and Communication
Topics
Subject Keywords
- أداة قياس
- التغطية الإعلامية
- المصداقية
- المقتطفات الصحفية
Record ID
BIM-428758
