فاعلية الوسائط المتعددة في إنتاج برامج التلفزيون : دراسة تطبيقية على الجرافيك (التصميم الإيضاحي)‎ بتلفزيون السودان في الفترة من (2009 إلى 2011 م)‎

Abstract EN

This study aims to access the effectiveness of using the multi-media in the production of the Sudanese television programs.

The study concentrates on the analysis of the graphics section during the period (2009-2011).

Production, of the programs of a selected sample of the Arab Satellite channels, the graphics relation with the contents and technology of the television programs makes it an effective tool as a visionary expression of the identity of the television channel.

The graphics doesn’t existent in television, but it is effective in both theoretical and practical scientific studies.

The researcher used the descriptive analytical method to reach answers to the studies’ questions.

The researcher, compare the results of these questions with Aljazeera satellite channel as an Arabian international channel, and Al Shorouq and Al nil Al zrag as a local stations.

The study aims at discovering the technological development of the graphic production in these satellite stations.

The researcher used the participant observation method, the interview and the questionnaire as methodological method of analysis of the effectiveness of the graphics production.

The statistical analysis of the results was done by the statistical program for social sciences (SPSS).

The study reached the following results : 1.70.3 % think that, the effective television graphics ; which consists of diagrams, logos, background, Promotion Banners vertical realty studio, backgrounds, Astone, which distinguishes the TV station and identifiers it’s internationality.

2.

The educational, political, and news programs are the ones which greatly use the graphics.

3.

The effectiveness of the idea and the scenario of the program affects the shapes and content of the graphic production.

4.

The excellent quality of the sound and image determine the degree of the culture and civilization of the state.

5.

The absence of strategic planning for the graphic and a wholesome digital technology to strengthen the role of the graphics in Sudan television.

6.

The graphics represents the beauty of the television image.

If it succeeds it leads to the improvement of the television programs and if it fails it negatively affects the programs.

7.

The study shows that, the graphic techniques have greatly affected television views by live broadcasting of daily events.

8.

Expertise, specialization and training in graphics designing are the essence of technical and technological innovations.

9.

Employing digital technology in TV broadcasting has greatly improved the pace of television production.

10.

Following the new publications regarding the modern programs of graphics production affects the kinds and unity of the graphics.