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Abstract EN

This article seeks to examine the art of print advertising across the diverse stages of history with an attempt to pinpoint the most important political events and socio-cultural and economic changes that played such a significant part on the development of this art as regards form and content.

Likewise, the paper refers to the art of advertising before the appearance of the printing press where hardly sophisticated methods of ads were formerly common as exemplified by calling or shouting, use of signs and symbols to proclaim social and religious events.

The study also draws attention to the use of commercial signs marking the beginning of modern advertising.

The emergence of printing press is considered to represent a turning point in this field.

Print ads like posters, newsletters and newspaper ads, have become widespread.

Industrial revolution has played an important role in developing the process of commercial ads, in that the discovery of lithography made it possible to create colorful designs.

Ads design in the 20th century was remarkably influenced by the various methods of the schools of fine art marked by innovative styles both on shape and content not to mention the use of embellishment.

The article also handled the beginning of newspaper ads and the extent of their influence by the political events, and that the two world wars have been foremost in shaping the realities of ads and helped change concepts and ideas in relation to the theme in question.

Again, the article touches on the coming out of contemporary ads agencies to handle all types of advertising activities.

The fact that ads have become much of an innovative work, has led to making the advertising operation itself a more enticing and alluring process.