Master Franchising as Foreign Entry Mode : Evidences from the Spanish Franchise System
Author
Source
Issue
Vol. 2012, Issue 2012 (31 Dec. 2012), pp.1-8, 8 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2012-10-16
Country of Publication
Egypt
No. of Pages
8
Main Subjects
Abstract EN
The present study examines how a number of market conditions may constrain entry mode choice into Middle East nations.
Specifically, this paper focuses on master franchising and analyzes the determining factors in this entry mode decision.
A quantitative approach was applied to a sample of Spanish franchisors operating through 96 franchisee outlets across 6 Middle East countries in January 2010.
They are Bahrain, Cyprus, Israel, Jordan, Saudi Arabia, and United Arab Emirates.
Findings show the importance of a number of host country’s features (economic development, corruption, and efficiency of contract enforcement).
The scant theoretical or empirical attention given to the topic of foreign entry mode choice via franchising has usually been examined from a U.S.
base and focused on developed markets.
To fill this gap, the present study analyzes the international spread of the Spanish franchise system—ranked fifth worldwide both in terms of the number of franchisors (1,019) and the quantity of franchisee outlets (65,026)—into the Middle East.
American Psychological Association (APA)
Baena, Veronica. 2012. Master Franchising as Foreign Entry Mode : Evidences from the Spanish Franchise System. ISRN Economics،Vol. 2012, no. 2012, pp.1-8.
https://search.emarefa.net/detail/BIM-461035
Modern Language Association (MLA)
Baena, Veronica. Master Franchising as Foreign Entry Mode : Evidences from the Spanish Franchise System. ISRN Economics No. 2012 (2012), pp.1-8.
https://search.emarefa.net/detail/BIM-461035
American Medical Association (AMA)
Baena, Veronica. Master Franchising as Foreign Entry Mode : Evidences from the Spanish Franchise System. ISRN Economics. 2012. Vol. 2012, no. 2012, pp.1-8.
https://search.emarefa.net/detail/BIM-461035
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-461035