The Impact of Mobile TradeManager on Fashion Product Sales : From Usability Perspective
Joint Authors
Min, Qingfei
Liu, Zilong
Liu, Zhenhua
Source
Mathematical Problems in Engineering
Issue
Vol. 2014, Issue 2014 (31 Dec. 2014), pp.1-9, 9 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2014-07-20
Country of Publication
Egypt
No. of Pages
9
Main Subjects
Abstract EN
The competition in fashion and textiles (FTs) industry is strong.
Enterprises have to compete at all levels and need to adapt to the mobile commerce (MC) context.
Mobile TradeManager (MTM) is a typical MC application and good use of it will facilitate the sales of FTs products.
Plenty of prior studies on MC were developed to discuss the subjective beliefs.
Motivated by the research that appeals for more attention to IT artifact itself, this paper integrates the system usability of MC into the behavioral model.
To this end, the purpose of this study is twofold: (a) to identify the impact of MTM usability on consumers’ online shopping behavior of FTs production, and (b) to explore and understand how usability of MTM could be improved.
Data analysis, based on a survey of 837 MTM users, reveals that perceived entertainment, MTM system usability, subjective norm, and consumer’s self-efficacy significantly affect individual’s intention to use MTM.
Meanwhile, it is revealed that MTM usability is a joint function of mobile device’s system performance, WAP website’s design, and the characteristics of wireless communication networks.
American Psychological Association (APA)
Liu, Zilong& Liu, Zhenhua& Min, Qingfei. 2014. The Impact of Mobile TradeManager on Fashion Product Sales : From Usability Perspective. Mathematical Problems in Engineering،Vol. 2014, no. 2014, pp.1-9.
https://search.emarefa.net/detail/BIM-508820
Modern Language Association (MLA)
Liu, Zilong…[et al.]. The Impact of Mobile TradeManager on Fashion Product Sales : From Usability Perspective. Mathematical Problems in Engineering No. 2014 (2014), pp.1-9.
https://search.emarefa.net/detail/BIM-508820
American Medical Association (AMA)
Liu, Zilong& Liu, Zhenhua& Min, Qingfei. The Impact of Mobile TradeManager on Fashion Product Sales : From Usability Perspective. Mathematical Problems in Engineering. 2014. Vol. 2014, no. 2014, pp.1-9.
https://search.emarefa.net/detail/BIM-508820
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-508820