The Impact of Mobile TradeManager on Fashion Product Sales : From Usability Perspective

Joint Authors

Min, Qingfei
Liu, Zilong
Liu, Zhenhua

Source

Mathematical Problems in Engineering

Issue

Vol. 2014, Issue 2014 (31 Dec. 2014), pp.1-9, 9 p.

Publisher

Hindawi Publishing Corporation

Publication Date

2014-07-20

Country of Publication

Egypt

No. of Pages

9

Main Subjects

Civil Engineering

Abstract EN

The competition in fashion and textiles (FTs) industry is strong.

Enterprises have to compete at all levels and need to adapt to the mobile commerce (MC) context.

Mobile TradeManager (MTM) is a typical MC application and good use of it will facilitate the sales of FTs products.

Plenty of prior studies on MC were developed to discuss the subjective beliefs.

Motivated by the research that appeals for more attention to IT artifact itself, this paper integrates the system usability of MC into the behavioral model.

To this end, the purpose of this study is twofold: (a) to identify the impact of MTM usability on consumers’ online shopping behavior of FTs production, and (b) to explore and understand how usability of MTM could be improved.

Data analysis, based on a survey of 837 MTM users, reveals that perceived entertainment, MTM system usability, subjective norm, and consumer’s self-efficacy significantly affect individual’s intention to use MTM.

Meanwhile, it is revealed that MTM usability is a joint function of mobile device’s system performance, WAP website’s design, and the characteristics of wireless communication networks.

American Psychological Association (APA)

Liu, Zilong& Liu, Zhenhua& Min, Qingfei. 2014. The Impact of Mobile TradeManager on Fashion Product Sales : From Usability Perspective. Mathematical Problems in Engineering،Vol. 2014, no. 2014, pp.1-9.
https://search.emarefa.net/detail/BIM-508820

Modern Language Association (MLA)

Liu, Zilong…[et al.]. The Impact of Mobile TradeManager on Fashion Product Sales : From Usability Perspective. Mathematical Problems in Engineering No. 2014 (2014), pp.1-9.
https://search.emarefa.net/detail/BIM-508820

American Medical Association (AMA)

Liu, Zilong& Liu, Zhenhua& Min, Qingfei. The Impact of Mobile TradeManager on Fashion Product Sales : From Usability Perspective. Mathematical Problems in Engineering. 2014. Vol. 2014, no. 2014, pp.1-9.
https://search.emarefa.net/detail/BIM-508820

Data Type

Journal Articles

Language

English

Notes

Includes bibliographical references

Record ID

BIM-508820