دور التسويق الالكتروني كأداة لتميز المنظمات في ظل تغير بيئة الأعمال

Abstract EN

Today the world is moving towards what is known as the digital economy, the economy, which represents a major organizational social and economic revolution,.

The digital economy depends on heavy use of information and communication technology in general and the Internet in particular Therefore information and communication technology in the modern era became representing a powerful competitive weapon for business organizations that can use to influence the competitive environment in order to achieve its objectives, as it is being one of the key factors driving progress in the twenty first century There is no doubt that the technological development in the field of information and communication technology has become clear to all.

We live in the age of electronics, or the era of "E" and resulted in the trading names of many of them, .for example, e- economy, e-business, e-commerce, e-marketing ...etc The use of internet by business organizations provided them numerous competitive advantages by providing a comprehensive and clear vision on the business environment where organization is active, and this is reflected in a direct and positive impact on the performance and quality of their products and services and therefore its competitive position and this is achieved by electronic marketing.