الخطاب الاتصالي للمؤسسات السيادية و المعارضة أثناء الأزمة المصرية : دراسة تحليلية مقارنة لبيانات المتحدث الرسمي في الفترة من نوفمبر 2011 م إلى إبريل 2013 م

Abstract EN

The study identified the problem of searching in his official spokesman messages of communication for the media and the public in times of crisis, So that the study focuses on monitoring and analyzing and evaluating communication strategies used by the official spokesman of the crisis in a speech via press releases issued by the official.

The sample identified crises field of study with three crises before the presidential election in June 2012, the three crises after the President took berth rule.

The study aims to Monitor, analyze and evaluate communication messages issued by the official spokesman of institutions concerned field of study and the content of the speech communicative regarding the crisis.

The study relied on a survey method, both descriptive and analytical to achieve its goals.

Study concluded all institutions, field of study, whether in power or the opposition has taken a speech communications hub in every crisis depends on the interest of each institution and not in accordance with the method of professional and ethical and public interest of the state in a scientific framework for crisis management Speech focused on the military council of the armed forces does not download any responsibilities for the events and directed towards destinations outside Egypt.

That policy has helped significantly Brotherhood's mastery of the state before and after the presidential election, Which refers to the existence of a policy and an agreement between the parties, and policy interests and political realignments, which ended to the current situation in Egypt Study recommended the establishment of a media institution of the presidency of the effectiveness of dealing with the media and not rely only on an official spokesman, With the importance of the study and application of scientific discourse patterns in crisis management and train spokespersons on it, with the importance of applying the system of crisis management in all state institutions.