مستوى فاعلية الاتصالات الإدارية و أثرها في تحسين الأداء المؤسسي : دراسة تطبيقية على شركات الصناعات الغذائية العاملة بمدينة جدة بالمملكة العربية السعودية

Abstract EN

This study aimed at identifying the level of management communication effectiveness and its impact on institutional performance in Companies of food industry working in Jeddah, Saudi Arabia.

To achieve the goals of the study, the researchers designed a survey questionnaire which was the main instrument of the study.

The sample of the study comprised of (800) employees from the researched companies, (650) questionnaires were distributed, (629) of the questionaires were returned and valid for analysis which constitute (80 %) of the sample of the study.

The data was processed using the statistical pakage for the social science (SPSS) version 16.0 for windows.

The study revealed the following results : There was a significant impact for the dimensions of management communication effectiveness on institutional performance in food industry companies.

The dimensions of the management communication effectiveness explain (32 %) of the variations in the institutional performance.

The study recommended that more attention should paid by the concerned departments through increasing the elements of management communication effectiveness which will create greater influence on institutional performance.

In addition, the study suggested that researchers must study the social, behavioral aspects of the management communication.