مدخل تسويقي لإعادة هيكلة الوحدات الإدارية المسئولة عن الأنشطة التسويقية داخل شركة القصيم الزراعية

Abstract EN

The researcher studied and analyzed the structure of the Qassim Agricultural Company, in order to re-engineering of the administrative units responsible for the marketing activities of this company, and to propose necessary amendments to these units and to identify the trends of officials within the company in this regard and by relying on a questionnaire list given on a sample size of 250 officials at all administrative levels of the company.

The study found that a large percentage (84 %) of the officials inside the company agrees with the re-engineering the administrative units responsible for marketing activities, due to the weakness of current terms of reference assigned to these units, and not fits in with the requirements of the work in the agricultural field, in addition to the positive effects resulting from the re-engineering these units.

In light of these results the researcher provided some recommendations that could contribute to the success of the re-engineering units responsible for marketing activities within the company.