مدى توافر مسارات استراتيجية المحيط الأزرق في المنظمات الصناعية : دراسة استطلاعية في شركة الحكماء لصناعة الأدوية و المستلزمات الطبية-الموصل

Abstract EN

In light of what the market is witnessing rapid global movement in its business operations together with the fast entrance, which makes most of them to response fast on the surrounding environment.

This is in order to present its products in the form that makes it on top of other competitors, under the circumstances which are generated in the increase in the offers upon demand whether in producing the product or the service.

So it becomes necessary to review the point of view of the policies and the objective strategies as well as evaluating its institutional reality in the light of that circumstances to develop its ability to adopt inclusions of new philosophy, as a result of adopting the blue ocean strategy and what its inclusions carry of final solutions toward developing the reality of organizations according to that this study explain the importance of the blue ocean strategy and its results through the six paths which the organization should concentrate upon to become strategically innovative.

to achieve that, this study include three phases.

The first, the methodological frame, the second phase includes the theoretical frame which relate to the concept of the blue ocean strategy with its six paths depending on what is available for the researchers from academic resources.

The third covers the applied phase through the pilot study which was implemented in the AlHukama'a Company for drug manufacturing in Nineveh.

The researcher reaches to some conclusions and recommendations and suggestions among which directing the company under study to follow the available blue ocean strategy paths to enhance it and seeking the ability to obtain the unavailable paths of the blue ocean strategy.