واقع إدارة الإبداع كمدخل لتحقيق الميزة التنافسية في مؤسسات التعليم العالي بمحافظة غزة و استراتيجية مقترحة لتمكينه

Abstract EN

The study aims to identify the reality of management innovation as an input to achieve a competitive advantage in higher education in Gaza Governorate institutions from the perspective of workers, and detect whether there are statistically significant differences at the level of significance (a ≤ 0.05) between the mean scores of the estimate of the sample to the reality of management innovation as an input to achieve feature competitiveness due to the variables (qualifications, sex, years of service) , and then develop a strategy for the management of creativity as an input to achieve competitive advantage in higher education institutions.

The researcher follows the descriptive method application questionnaire which consists of 50 items distributed on four areas : (resources and capabilities of the organization, quality, innovation and excellence, education, psychology and continuous improvement, adaptation and sustainability of creativity).

The sample consists of 154 of the personnel working in institutions Higher Education in Gaza Strip.

The study found the following results : 1.

The total degree of the reality of management innovation as an input to achieve competitive advantage was (72.47 %).

Resources and capabilities of the organization is on first place by (77.98 %).

Education organization and continuous improvement with (77.23 %) is on the second place.

Quality, innovation and excellence with (69.34 %) comes third.

Finally, adaptation and sustainability of creativity comes with (65.36 %).

2.

There are significant differences in the college class for the views of respondents on the reality of managing creativity as a means of achieving competitive advantage due to variables for qualifications, years of service for more than 10 years, gender variable for males in college class, except in the third field (education organization and continuous improvement).

In light of the results, the researcher proposed to develop a strategy for the management of creativity as an input to achieve competitive advantage in higher education institutions, which consists of (premises , requirements , and procedural steps).

The researcher recommended the following : 1.

Adoption of the future scenario planning for organizations to achieve efficiency and reveals the views and future trends and tendencies toward creativity.

2.

The need to focus, when managing human resources, on its positive impact risks that limit the institution’s ability to sustain competitive advantage.