القيادة الإقناعية و دورها في تخفيض مقاومة التغيير : دراسة تطبيقية على عينة من المصارف الأهلية في الفرات الأوسط

Abstract EN

This study aims to find out persuasive leadership practices of a sample of private banks in the Middle Euphrates in order to reduce the resistance to change.

According to this goal, the study focused on the preparation the knowledge of the main variables of the study by looking at most of the literature and studies of persuasive leadership and organizational change subjects.

To achieve the study objectives , the researcher had studied the relationship and influence between the persuasive leadership dimensions which were represented by (Credibility, Participation, Rewards and Incentives ,and Commitment) and the dimensions of the resistance to change which were represented by (Education, Communication, Negotiation and Agreement, Facilities and Support, and Coercion implicit or Apparent).

A set of hypotheses of the study had been formulated, as well as the main first hypothesis reflects the link hypotheses, while the second hypotheses study relate with influence hypotheses, at the time that the third and fourth hypotheses concern with disparity hypotheses which related by the study variables.

Depending on the descriptive exploratory approach, the study had determined actual community study as a sample of the private banks in the provinces of the Middle Euphrates (Najaf, Babil, Karbala, Diwaniya) which consisted of (27) Banks that included (165) people of the managers, assistant managers, heads of departments and divisions and units , and the responsible of treasuries in the surveyed banks.

The researcher had used the questionnaire form as an essential tool for the collection of study data.

After evaluating and testing the credibility and reliability of study measuring instruments, study data had been analyzed, and hypothesis had been tested, using advanced statistical tools and analyze them by statistical software (AMOS V.20, SPSS V.20).

The results showed that most of the hypotheses were valid, based upon a number of conclusions, which recommends that necessity of adoption the managements of the surveyed banks of the leadership persuasive practices because of its role in reducing resistance to change.

The study concluded with a number of other proposals for future studies.