التحليل الاستراتيجي للموارد الداخلية باعتماد أداء (VRIO)‎ و تأثيره في ذكاء الأعمال : دراسة تحليلية لآراء عينة من المديرين في الشركات الصناعية الخاصة في مدينة أربيل

Abstract EN

The adoption of the analytical tool (VRIO) a very important factor for the diagnosis of resources in the internal environment of contemporary organizations that exercise a critical role in the activation of Business Intelligence.

Therefore the researcher tested some of the private industrial companies in the city of Erbil.

The research questionnaire is being used as a key tool for the collection of data and information in the field, a sample of 70 questionnaires were distributed to the proposed personnel- A strong research directory retrieved 65 of them and all were suitable for analysis.

The researcher aimed to describe research variables and diagnosis to probability on the relationships of the link and influence between the tool (VRIO) as a variable independent in terms of the variables of the (value, scarcity, the difficulty of tradition, and organization) and business intelligence as a variable dependent and dimensions of (managing customer relationships, card performance balanced, instant analysis data (OLAP), and competitive intelligence).

In order to test the scheme of the research and assumptions to use several statistical methods (Descriptive statistic and analysis correlation and coefficient analysis and methods of Stepwise) using the statistical program SPSS-V18.

Somehow according to this point of mentioning some necessary limit to the research problem, what the extent of the relationship between the two variables of the research? What is the perception of managers in the surveyed organizations (VRIO) and business intelligence? The results demonstrated check of all hypotheses to varying degrees, and research findings to the group's conclusions, including the existence of a relationship and the effect is statistically significant differences between strategic analysis of internal resources of the adoption of the tool (VRIO) and business intelligence.

As a matter of fact the research outcomes a set of proposals necessary for companies surveyed is the most important urged administrative leaders in the surveyed organizations to identify the contents of the variables of the dimensions (VRIO) and business intelligence in-depth for their role in the consolidation of the pillars of excellence and enhance the organization's competitive position in the competitive markets.