إدارة الجودة الشاملة كمدخل لزيادة القدرة التنافسية للبنوك

Abstract FRE

In light of global changes and the compétitive environment of large cast a shadow over the banking business, banks are working hard to achieve UNMOVIC market, through the development of services and work to adopt the philosophy of total quality management to increase profitability and strengthen its competitive position in the market, where total quality management is an important entrance For effective banking performance, however, this efficiency can only be achieved through the continued commitment of the bank seeking to improve the quality of its services and the pattern of submission in addition to the need for a spirit of partnership and integration among workers as total quality management is a comprehensive approach to change is far from being a blogger in the form of decisions and actions The importance of implementing TQM is reflected in the improved performance but to improve the morale of workers and develop the spirit of the difference in addition to the minimization of costs and achieve excellence in the market and all this contributes to the achievement of performance Fallih bank.