أثر استراتيجية التميز في الأداء المالي للمصارف التجارية 2014 م

Abstract EN

The study aimed at identifying the impact of excellence strategy on commercial banks financial performance with regard to profits, deposits, and capital.

The study problem stemmed from the weak financial performance of commercial banks as indicated by their distribution to a smaller percentage of profits to their shareholders and depositors.

Moreover, the failure of banks to attract and retain deposits; whereas a large size of money were circulated outside the banking systems; thus cannot be controlled and subject to the Central Bank policies.

The field study was carried out by distributing a questionnaire to ten Sudanese commercial banks as the population study.

The sample of study was selected by the purposive method from the employees of technical, planning and electronic service units.

The most important findings showed that the excellence strategy has a positive impact on profits and deposits of commercial banks; alternatively, it did not affect the capital of commercial banks.

The study urges the commercial banks to adopt a deeper application of excellence strategy while continuing in reviewing and improving it.