Barack Obama's 2008 presidential campaign and electoral strategies enhancement through social networking
Joint Authors
Ladi, Toulgui
al-Ajuni, Abd al-Haqq
Source
Annales l'Université de Guelma
Issue
Vol. 2015, Issue 10 للغات و الآداب (30 Jun. 2015), pp.1-21, 21 p.
Publisher
Publication Date
2015-06-30
Country of Publication
Algeria
No. of Pages
21
Main Subjects
Media and Communication
Political Sciences
Topics
Abstract EN
The particular electoral style adopted by Barack Obama in 2008 engendered many media reactions giving place to antagonism that split between supporters and opponents and triggered a serious debate on the uniqueness of political communication strategies.
Reliance on social networking reflects one of the key strategies adopted by the Democratic candidate.
This strategy is embodied in the formation and functioning of an army of volunteers and activists working through the media and its management by communicating organizers and experts in the field under scrutiny.
This paper aims to analyze the phenomenon of social networking and evaluate its actual contribution to the emergence of a social movement without neglecting the essential objective which is interpreted by electoral gains.
This paper also considers the discursive practices of the applicant and its communication policy implemented through political slogans and tools as initiators which, in turn, generated the promotion of social networking in the Obama campaign of 2008 and rendered it exceptional.
American Psychological Association (APA)
Ladi, Toulgui& al-Ajuni, Abd al-Haqq. 2015. Barack Obama's 2008 presidential campaign and electoral strategies enhancement through social networking. Annales l'Université de Guelma،Vol. 2015, no. 10 للغات و الآداب, pp.1-21.
https://search.emarefa.net/detail/BIM-613850
Modern Language Association (MLA)
Ladi, Toulgui& al-Ajuni, Abd al-Haqq. Barack Obama's 2008 presidential campaign and electoral strategies enhancement through social networking. Annales l'Université de Guelma No. 10 للغات و الآداب (Jun. 2015), pp.1-21.
https://search.emarefa.net/detail/BIM-613850
American Medical Association (AMA)
Ladi, Toulgui& al-Ajuni, Abd al-Haqq. Barack Obama's 2008 presidential campaign and electoral strategies enhancement through social networking. Annales l'Université de Guelma. 2015. Vol. 2015, no. 10 للغات و الآداب, pp.1-21.
https://search.emarefa.net/detail/BIM-613850
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 18-21
Record ID
BIM-613850