استخدامات الجمهور العربي للقنوات الفضائية في عصر العولمة : دراسة مقارنة بين القنوات العربية و الأجنبية

Abstract EN

This study aims to understand the usage of Arab audiences in Egypt, Morocco and Saudi Arabia of Arabic and foreign satellite channels and the degree of satisfaction from such usage.

The importance of this study lies in aiding the formulation of media policies regarding the satellite programs in order to enhance its competitive capabilities in relation to other satellite channels.

To reach such an understanding a survey research was completed in Egypt, Morocco and Saudi Arabia through which the researcher was able to determine that both the Egyptian and Moroccan audience prefer foregin satellite channels than the Arabic channels because it resects toe rant^it^fthe viewers ظ well aspresenting high quality programs, unlike the Saudi Arabian audience who prefer Arabic satellitechannelsbecauseitrespects their values, culture andlanguage Afterafull presentation of the survey results the researcher concludes the study under the title "A future perspective on how to benefit from the Arab satellite channels in the eraof^obalization"which contains a few suggestions on how to enhance the usage of Arab satellite channels.