Measuring the efficiency of government’s anti-corruption campaign’s among Moroccan students

Dissertant

Ashur, Nawfal

Thesis advisor

Hamelin, Nicolas

University

Al Akhawayn University

Faculty

The School of Business Administration

University Country

Morocco

Degree

Master

Degree Date

2013

English Abstract

Based on the ordered logistic regression, the analyses of four models were developed to inspect the impact of the anti-corruption campaign among students.

The first model will investigate between attitude toward corruption and campaign attributes (awareness and credibility).

The following model investigated the relationship between the intention to change and the campaign attributes (awareness and credibility).

The third regression analysis studied the intention to change and the campaign attributes (blocking factors and attitude toward corruption).

Finally, the last model examined the relationship between the intention to change and social demographic factors.

At last, our finding enabled us to assess the overall efficiency of the anti-corruption campaign in Morocco.

Our results show that implementing a social marketing strategy was highly effective in sense that the anti-corruption campaign had a significant impact on students.

Indeed, the anti-corruption campaign resulted in a significant attitude change of Moroccan students toward corruption.

Students who understood and recalled the campaign were found to have a lower attitude score toward corruption than the others.

Hence, this social campaign increased awareness among students, which led to lessen their intention to engage in corruption.

Adding to that, blocking factors and social demographic variables have also contributed in the intention to change behavior

Main Subjects

Business Administration

Topics

• Corruption
• Morocco

No. of Pages

71

Table of Contents

• APA
• MLA
• AMA

Language

English

Data Type

Arab Theses

Record ID

BIM-624772