The effect of celebrity endorsers’ perceived credibility on product purchase intention : the case of Morocco
Dissertant
Thesis advisor
University
Al Akhawayn University
Faculty
The School of Business Administration
University Country
Morocco
Degree
Master
Degree Date
2011
Main Subjects
No. of Pages
16
Table of Contents
Table of contents.
[Chapter One] : The background and purpose of the project.
[Chapter Two] : literature review.
[Chapter Three] : Research design.
Results and analysis.
Conclusion.
References.
American Psychological Association (APA)
Amini, Lamsili. (2011). The effect of celebrity endorsers’ perceived credibility on product purchase intention : the case of Morocco. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-628651
Modern Language Association (MLA)
Amini, Lamsili. The effect of celebrity endorsers’ perceived credibility on product purchase intention : the case of Morocco. (Master's theses Theses and Dissertations Master). Al Akhawayn University. (2011).
https://search.emarefa.net/detail/BIM-628651
American Medical Association (AMA)
Amini, Lamsili. (2011). The effect of celebrity endorsers’ perceived credibility on product purchase intention : the case of Morocco. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-628651
Language
English
Data Type
Arab Theses
Record ID
BIM-628651
